The global pandemic and various other effects branching from it have changed the entertainment industry altogether.
According to reports, the media and entertainment industry in India is to be valued at USD 100 million by 2030.
The rise of OTT and digital media has increased opportunities for young professionals in media and entertainment. What career opportunities do these changes open for you? Let’s take a look.
1. Community Journalism
Being the biggest democracy in the world, journalism is one of the hottest careers in India. One can aspire to work at multiple levels – TV anchor, editor, columnist, content writer etc.
This profession makes you prepared to serve local-oriented news that can impact local readers.
Community journalism does not simply include reporting. You can work in a variety of niches like Public Relations, editing, copywriting, content marketing, sports information director etc.
In order to make a good journalist, it is ideal that your knowledge and skills sets include:
- Introduction to concept of community.
- Community Media
- Community Journalism in International Perspective
- Writing Community News
- Skills of Community Journalist
- Broadcasting and Community Journalism
- Community Journalism in Online Age
As a community journalist, your responsibilities would involve:
- Conducting community mapping and recognizing the incident.
- Collecting news of local importance by investigating background of the incident.
- Following the applicable Government Laws wherever required.
- Conducting interviews with local authorities, administration, leaders etc.
- Compiling collected field reports and sending them for publication, broadcast and telecast purposes.
--> Also read: The Scope of Community Journalism And The Career Opportunities It Holds
Aditya Centre of Excellence (ACE), you can have an NSDC qualified certification in Community Journalism in a short span of 9 months.
The best part is you only need an HSc. qualification! Join now to kickstart your career in journalism.
2. Digital Marketing Manager
Digital marketing is like the stomach in our body. Everything you eat is made available to your body because of it. Similarly, everything about your brand is known to the world only through digital marketing.
It keeps your business thriving.
With the Indian government pushing the “Digital India” method, almost all companies and startups in the country have realized the importance of a digital presence.
To be a digital marketing manager, you can access a course that will teach you:
- Website Planning, Designing & Creation
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Google AdWords/PPC Advertising
- Social Media/ Affiliate Marketing
- Content Management and Blogging
- Google Web Analytics
- E-commerce and E-mail Marketing
- Google AdSense
- Mobile Marketing
As a digital marketing manager, your responsibilities would include:
- Creating a digital marketing strategy based on the organization’s goals and objectives.
- Implementing the strategy and conducting digital marketing campaigns.
- Optimizing the performance of campaigns and manage budget allocation.
- Tracking the progress of digital marketing campaigns and preparing performance reports for key stakeholders.
- Managing the team of marketing executives and monitoring their performance.
At Aditya Centre of Excellence (ACE), you can have an NSDC qualified certification in Digital Marketing in a short span of 6 months.
You don’t have to worry about your subject background, because any graduate can apply.
3. Social Media Manager
Social media management is the part of any brand that takes care of its exposure – so, this is a highly creative job where you’ll be making original content, managing posts and even responding to followers on social media.
It’s a great career for the up-and-coming tech-savvy job aspirant, looking for media jobs.
A social media manager should be familiar with:
- Social Media Platforms and Social Network Sites
- Blogs, Videos, Wikis
- Discussion, News, Social Bookmarking, and Q&A Sites
- Content Marketing: Publishing Articles, White Papers, Videos and E-Books
- Marketing with Photo-Sharing Sites
- Social Media and Democratization of Information
- Social Media and Political Life
--> Also read: Top 10 Digital Marketing Trends in 2022 To Ensure Brand Success
As a social media manager, your job responsibilities would include:
- Creating long-term and short-term strategy for social media marketing in sync with organizational objective and goal.
- Identifying various steps in effective implementation of the organizational social media strategy.
- Identifying various cost centres and prepare a budget with adequate control.
- Developing a management information system and preparing analytic reports with key information for the management.
- Managing your team of executives effectively within the human resource guidelines of the organization.
At Aditya Centre of Excellence (ACE), you can have an NSDC qualified certification in Social Media Management in a short span of 6 months.
You don’t have to worry about your subject background, because any graduate can apply.
4. Graphic Designer
If you find yourself good at art and technology, this one’s for you.
A career in Motions Graphics and Animation is highly visual and creative. This means you’ll be developing layouts and graphics for company logos, product illustrations, websites, magazine layouts and more.
You’ll need to be adept at a range of skill sets including:
- Animation Drawing
- Techniques of Photographic Composition
- Vector & Raster Graphics for Designers
- Classical Animation
- Branding Design and Publication Design
- Typography
- Stop Motion, 2D & 3D Animation
- Advanced Cel Animation
- Design for Web
- Digital Illustration
- Interaction design
- Video Editing
As a graphic designer, your job responsibilities would include:
- Interpreting graphic visualization brief.
- Managing graphic tools.
- Visualizing and generating design
- Create and edit graphic designs
At Aditya Centre of Excellence (ACE), you can have an NSDC qualified certification in Motions Graphics And Animation. With just the basic HSc graduation, you can become a Graphic Designer in a short span of 9 months.
5. Director of Photography
Cinematography is the art of capturing motion picture. A director of photography (DP or cinematographer) deals with the whole look of a cinematic production.
Film directors and a DP works together to create the vision of a film, so that the final product is aesthetically pleasing with the right lighting and equipment.
A skilled director of photography should be well-versed in:
- Techniques of Cinematography
- Art and Images
- Space, Light and Composition
- Cinematographic Lens and Images
- Light and Imaging Techniques
- Analogue to Digital Images
- Mood Lighting
- Aesthetics of Images
- Imitation and Reality
- Mise-en-Scene
- Media Ethics
- Animation and Special Effects
--> Also read: The Complete Guide to Motion Graphics and Animation
Your job responsibilities will include:
- Determining the visual style of the production.
- Finalising locations and equipment that will be used.
- Guiding efforts of the camera crew during shoots
- Collaborating with lighting and grips to capture the desired look for the end-product.
At Aditya Centre of Excellence (ACE), you can have an NSDC qualified certification in Cinematography. With a graduation in any subject/specialisation, you can become a Graphic Designer in a short span of 9 months.
Conclusion
According to research conducted by the India Brand Equity Foundation (IBEF), the television sector in Media and Entertainment is expected to be the largest, worth 847 billion rupees by 2023.
The Indian mobile gaming sector is set to reach USD 7 billion by 2025.
The demand for professionals practiced in various skills like Journalism, Digital Marketing, social media, Graphic Designing and Cinematography are bound to increase.
